News

December 16, 2009

Gurov and Partners educates students in Kirov

On December, 7-9 Gurov and Partners Communication group carried out the workshop “Upfront technologies of PR work” for PR-students of Kirov branch of Saint-Petersburg University of Humanities and Social Sciences. The event became a starting point of Education Center established by Gurov and Partners in the regional university. The experts of PR-agency, VyatKTV company (Multineks ™) and Public.Ru online media library acted as a key speakers of the program.

The first day started with a master-class "Internet promotion and the development of online projects" by Nickolay Plyusnin, business development manager of "VyatKTV” and the head of KirovNet.ru, the most popular media portal in Kirov region.
At the next class Phil Gurov, executive partner of Gurov and Partners, described the creation of PR-agency and corporate PR-department and characterized the application of PR-tools. At the following “Anti-crisis communication" business game organized by Ekaterina Vorobyova, head of practice group "Special projects" of Gurov and Partners, students got a chance to try their knowledge on practice.

The next day started with a master-class of Tatiana Korsakova, marketing specialist of Public.Ru online library, followed by Phil Gurov`s report on PR in high-tech businesses and basic SEO optimization.

Master class “Special events” and a business game “How to create press events" closed the last day of the program.
All the participants of the workshop received certificates. The next session of Training Center is planned for February-March 2010.

Gurov and Partners is a leader in the field of technology PR and the only Russian agency that made its specialty of PR promotion of hi-tech businesses. The agency is a member of professional associations such as Russian Public Relations Association (RPRA), Russian Communications Consultancies Association (АКОS) and Association of Business Communicators (IABC). Its portfolio includes more than 30 leading Russian and international hi-tech companies. Headquartered in Moscow, Gurov and Partners has regional offices in Nizhny Novgorod and Kirov. There is also an educational center of the agency in Kirov.