July 25, 2017

The book of the general director of “Gurov and Partners” on PR specialist’s day at UT LIBER event

June 28, 2017 at UT LIBER professional program was planned for representatives of the book industry, dedicated to the Day of PR-specialist.

At 19:00, Philip Gurov, managing partner and general director of one of the leading Russian PR agencies “Gurov and Partners”, winner of the international competition in the field of public relations PROBA IPRA Golden World Awards and the national contest “White Wing”, professor of the Faculty of Philosophy, Moscow State University presents the 3rd edition of his book “PR of IT companies: Russian practice”.

For the first time in the world the book came out in 2011, immediately becoming a bestseller.

In the third edition, a description of new PR tools was added, as well as updated information about Russian and foreign markets.

Currently, almost all Russian PR-agencies declare their interest in cooperation with the IT-sector, but in most cases it ends with frustration on the part of the customer. The main problem is the misunderstanding by PR-specialists of the technological business. In addition,in process of promoting IT-companies are often used specific PR-technologies, which cause difficulties even for experienced PR people. “PR IT-companies” — practical analysis of the most effective and relevant tools of PR-promotion in Russia.

“I hope this book will prove useful not only for PR specialists, but also for managers involved in the management and development of the technology business,” claims Philip Gurov.

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