February 28, 2017
Today, the managing partner of one of the Russian leading PR agencies, the „Gurov and Partners” Communications Group, Philip Gurov, became the special guest of MK. Or is he the rock musician and experimenter Philip Gurov?
MK: Philip, your Communication Group „Gurov and Partners” has just become the seventh of the Top-20 ranking of PR agencies in 2016 on Media Index Medialogy. And you personally, being one of the three most respected and popular Russian PR gurus, were included in the shortlist of the National Award in the field of development of public relations „Silver Archer” in the nomination „Master”. To say that I was surprised two days ago, when I saw your first music video in the social network, does not say anything. Have you decided to change the scope of activity on the peak of the company’s success? Or is it still a hobby?
Philip Gurov: „No” as an answer to both parts of your question. My business and my participation in music projects are self-sufficient, perhaps equally important for me, the lines of my life.
NOTE of MK:
The “Gurov and Partners” communication group is a full member of the Russian Association of Public Consultants (AKOS) since 2008. AKOS was established on March 16, 1999 and united the most authoritative communication agencies in Russia. The Russian Academy of Public Relations (RAO), which owns the right to nominate in the nomination “Master” from 2014 in the National Award in the field of development of public relations “Silver Archer”, in